Seven Seas' New Identity and "Keeps you Sailing" Strategy Set to Revitalise The Ship Supply Chain

IMPA 2015
10 Sep, 2015

EMS Seven Seas is now Seven Seas. The company has unveiled a new corporate identity as part of a much wider growth strategy that aims to position Seven Seas as the world's foremost supplier to the global maritime sector.

The company will drop the EMS prefix symbolic of the 2006 acquisition of Eitzen Marine Services and will now operate under the name Seven Seas.

The new logo and identity were unveiled at IMPA London, where Seven Seas is the title sponsor of the event.

Speaking today in London, Seven Seas' Chief Executive Officer, Lars Rosenkrands, said: "Our new corporate identity reflects the changes we've been making to the company over the past year in line with what our customers are asking for, pursuing a strategy to deliver concierge-like services to our customers and position Seven Seas as the most innovative, agile, solutions-driven concierge in the maritime industry".

"The brand is built around our new wave logo which is not only symbolic of the maritime industry, but also displays elements of the Yin and Yang philosophy, representing the interconnected world in which we operate. Our new tagline, "Keeps you Sailing", is the guiding theme for the new direction the company is moving towards, which is built on supporting customers through a suite of integrated maritime solutions, allowing them to focus on the things that matter – running their business.

"Seven Seas is committed to changing the way that buyers and suppliers do business with each other – reducing transaction costs and ensuring that the maritime supply chain operates with complete transparency. This, combined with a broader suite of products and services across an expanded global network, creates solutions that deliver value to all participants by taking the unnecessary costs out of the supply chain. The Seven Seas brand promise is to be the "concierge of the ports" - the preferred and trusted supply partner capable of arranging anything, anytime and anywhere, on time and within budget."

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